I recently heard a business expert describe promoting a company as “Throwing money against the wall and hoping that some of it sticks.” As a business owner, you only have so many hours in the day that you can dedicate to promoting your business. You want to know that you are getting your name out there in the right places. If promotion isn’t generating new business, then as far as you are concerned, it is a complete waste of time! So why should you consider listing in a free business directory? Will it help grow your business? Let’s look at some of the reasons why listing with a free business directory can be a good idea.
What you need to know upfront about free business directories:
A free business directory is exactly what it sounds like. It’s a list of businesses. The idea is to make it easy for clients and customers to find the businesses that they are looking for. Customers can leave reviews, and then future customers can see whether a business gets good feedback from its clientele or not.
Why should your business be listed in a free business directory:
People are much more likely to be swayed by customer reviews than by advertising material. As a business owner, once you are listed, all you need to do is to keep delivering the same excellent service that you always have been. From that point, your customers will do all the work for you, writing positive reviews where they gush about how great their experience with your company was. As long as you keep delivering high quality experiences to your customers, they will promote your brand for you, for free! You couldn’t ask for an easier or more efficient way to advertise your business than that!
There are plenty of online free business directories to choose from. Why aren’t you using them to generate your new business yet?